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Common Mistakes That Fuel Content Marketing
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Автор:  raziababy [ 22 янв 2022, 15:20 ]
Заголовок сообщения:  Common Mistakes That Fuel Content Marketing

Home page Articles SEO Common Mistakes That Fuel Content MarketingCommon Mistakes That Fuel Content Marketing Posted: 2021-09-24 It's nearly impossible to effectively market your products, services, or brand online without effective content. Content should be entertaining, engaging and useful. While converting visitors without them even knowing it. Unfortunately, creating effective copy can be one of the hardest parts of content marketing. There are many ways your content marketing efforts can go astray. That's why we've put together this list of six of the most common content marketing mistakes people make when planning and creating their content.

1. Not knowing who you're talking to Your content is not created in a vacuum; it is part of your overall marketing efforts. Or at least it should be. This means you need to create a strategy for your content and plan it accordingly. Failure to do so will cause your content to fail before it even has a chance. There are two very important things to address when developing your content marketing strategy:Audience: How can you write good content if you don't know who you're talking to? The answer is you can't. So your first step to avoiding this content marketing mistake is to create buyer personas (also known as marketing personas). These personas are generalized avatars representing your customers' wants, needs, goals, and pain points. Also take a look at your analytic data to make sure you're not missing a segment or way off base. Keeping this information in mind when planning and creating Köp e-postdatabas och bygg e-postlista snabbt will allow you to tailor messaging to emphasize features, benefits, and use cases that will resonate with each persona.

Content Lifecycle: The fact is, a lot of your content won't drive direct conversions to your website. And it's good ! People search for, consume and react to content differently at every stage of the buying process. This means that you need to have content designed and optimized for each stage of the conversion process. A blog post targeting an informational keyword, for example, won't bring the desired results if you use it as the lead magnet in a retargeting campaign. However, if you have articles designed specifically for each stage, your content marketing will be much more effective.

Creating a content strategy that incorporates buyer personas and the content lifecycle will make all stages of your content marketing more effective. It will allow you to find the right keywords for each user at each stage of the funnel, and more easily build trust and emotional connections (stages six and seven of the content writing process. 2 Not knowing why When you get in your car and start driving, you usually know where you are driving. This is usually the reason you got into your car in the first place. Knowing your destination is how you know what to do and how you know if you're on the right track to get there on time.

Otherwise, you are just burning gas. The same goes for your content marketing. Posting content without goals in mind just burns gas. Creating goals for content will allow you to: Determine what content is successful Evaluate what content is not successful Refine your marketing personas and content lifecycle strategy Measure the business benefits of your content After defining your goals, you also need to create and measure the appropriate metrics. Although they may sound similar, goals and metrics are two different The end result you want to achieve for your business. Your goals can be somewhat generic, such as "increase awareness", "increase audience", "increase marketing lists", "increase conversions", or "improve retention". Note that goals generally start out being more generic, becoming more concrete as you go down the funnel. Avoid setting goals related to website vanity metrics such as website traffic, social media engagement, and comments. Metrics: The actual data that you will track and analyze to determine if you are meeting your goal.

The big difference between goals and metrics is that metrics are specific, measurable numbers with which to evaluate your efforts. Content marketing metrics may include website traffic, retargeting and/or mailing list size, click-through rate, or number of returning customers. If you're having trouble finding a good metric for your goal, that's a good sign that your goal isn't a very good goal. When creating your goals, I suggest using the SMART framework.

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